Tag: Advertising

Illuminated advertising is a proven way to distinguish a brand from the crowd. Thanks to it, the company can really influence the visibility in the industry, and what and consequently, an increase in the sale of products or services. Therefore, if you are looking for a creative and effective way to support your business activities - be sure to read the article below.

Under the slogan of light advertising there are several products, and each of them differs both in appearance and technology. The choice, however, is not hard when an advisor comes to your aid. The one that knows how their products can help your business.

Why is light advertising a good choice?

It's an advertisement that actually works. Sometimes even independently of ours awareness. Why? Mainly because we are good observers. Our attention is drawn to the things that stand out from the surroundings elements. And there is no denying - light advertising - is excatly such"attractor". It is visible during the day, regardless of the prevailing weather conditions (precipitation, fog, cloudy sky), as well as at night, when the surroundings are plunged into darkness. It also stands out thanks to the light indoors. Brightened logotypes, slogans or characteristic elements of the given data brands, which are additionally produced in accordance with the visual identification company, are remembered by recipients and unintentionally activate in the future with simple associations.

Where and what light advertising to use?

The answer is simple: it depends! Which type and location of light advertising will work best for your brand defines a few elements and it is dependent on:

• the business you create,
• the industry in which you run your company,
• the goal you want to achieve,
• needs,
• and a few other factors.

It is important to choose the product in the best way and make it in accordance with your brand. It must be consistent with the colours, font, idea and vision, because only then it will create a coherent image of your brand in the recipient's mind and only in this way it will become a real element of your company's visual identity.

Here I am - illuminated advertisement as a signpost.

One way to use light advertising is to create a kind of signpost. Neon hanging over the entrance to a pub or restaurant will show the direction even in the darkest night. Highlighted company name suspended on the building will be visible from the position of the moving car. Such illuminated advertising can be integrated into the reception area by placing it just behind its service desk. In this way, we make it easier for guests to reach the information point and at the same time influencing the perception of the company as professional and caring about the client. And as you know, the first impression is the basis of good relationships. Significant is also the indication of the building number or street name itself, and in the case of hotel industry - rooms, names of conference rooms or signs leading to specific locations in the facility.

Information or decoration?

Light advertising has an informative function, but the undeniable complement (which is sometimes even more significant) is its decorativeness. The technologies at our disposal allow us to create attracting in form and colour inscriptions referring to the most diverse styles, e.g. retro, american dream or glamour. The signs that also gained great popularity are large format subtitles. They found their place in the tourism industry by promoting the city and encouraging visitors to take photographs in front of them. They also work well in the wedding industry, becoming the decoration of open air or halls wedding.

Advertising limited only by your imagination.

Light advertising can be used in many ways: from basic signage to the most creative projects. It all depends on the goal and needs. The technology we have allows you to create individual and unique solutions made of various materials: wood, metal or glass. Taking advantage of these opportunities will make your brand visible and recognizable, which will automatically affect the relationship with customers. And that's simple way to increase sales and success of your company.

Flashy, colourful neon lights, symbols and eye-catching bright graphic elements - these are the distinguishing features of the American style, which reigned in the United States in the 1950s. It was an expression of fascination with the future and the cosmos, as well as a reflection of the positive mood prevailing in the society at the time. And although this enthusiastic era has long passed, the American style still fascinates and finds itself well in the advertising market.

Undoubtedly, if we want to stand out from the competition, it is a style that is worth being inspired and used to promote the brand. Especially if you belong to people who focus on individualism, and courage and creativity are their middle name.

American-style light advertising - where does the idea come from?

The style in question is a combination of flashiness, colours and shapes that attract attention from the distance. That was the purpose of mid-twentieth-century American signs. They invited people to roadside bars, restaurants and motels. They indicated specific points with large arrows, symbols and lights. They surprised with their futuristic appearance, but on the other hand they blended in perfectly with the so-called Googie architecture. If you are looking for references in culture, the second part of the movie "Back to the Future" can be mentioned, in which the main character goes back in time to a town full of neon lights and enjoys a classic "milkshake" in a pastel bar. From fairy-tale references, "The Jetsons" fit perfectly into this style, delighting with a futuristic vision of a city in the clouds. It is a style that was ahead of its time, attracted attention and allowed to break the standards prevailing at the time. Today, it is being rediscovered in various industries. Among other things, due to its uniqueness, but also partly due to the fascination with what fits into the vintage trend.

American style in a modern edition

Although it seems that the American style is glamorous and exaggerated, it undoubtedly attracts attention. In our projects, we get the best out of it. We get inspired and we always try to adapt to the client's visual identification. This style is characterised by its individuality, which is influenced by the fact that the first designs are always made by hand. We have launched a new, special production line to produce these non-standard signs. Thanks to this, we are the only company in Europe that specializes in creating creative advertising in the American style.

What distinguishes the American style in light advertising?

There is no question of minimalism and simplicity in this light advertisement. Here, a multitude of elements are in the lead, well matched to each other, distinguishing and at the same time complementing each other. Therefore, we find here:

• colour - bright colours, clear, but also often combined with pastels,
• graphic symbols - arrows, geometric figures, stars, hands pointing in the direction,
• light bulbs - like in wardrobes from old movies,
• neon signs - swirls made of glass forming names, slogans or slogans,
• forms and shapes - flat surfaces, wavy surfaces, transparency or sheet metal colored bases of letters and symbols.

Without a doubt, there is a lot going on in these signs. Just like the brands they represent.

Down with minimalism - we will find a golden mean

The secret of a good American-style light advertisement is to match it perfectly to the surrounding space and find the golden mean in its design. Therefore, as in the case of any project, talking to our advisor is essential. Any abstraction and exaggeration can be framed, and our technology allows us to create the most diverse ideas of our clients and create their own American Dream.

Large-format letters are one of the modern solutions that achieve spectacular results in the advertising industry. More and more companies are opting for this form of advertising with good reason. Large-size free-standing letters are a great way to get the attention of the public both inside and outside the building. They perform an advertising function for the company. By arranging a shop or office space, they attract the attention of recipients and thus encourage them to buy products or services. Large illuminated letters are also a great way to decorate a space for a meeting or a thematic event.

Innovative illuminated letters - an attractive alternative to traditional advertising

Contemporary illuminated advertisements can have various shapes, texts and colours according to the design and preferences of our client. This type of advertising is a marketing force in itself. Large format letters are clearly visible even from a distance. They are legible, extremely effective and abundant. Not only do they fulfil an advertising and information function, but also a decorative one. Large-size illuminated letters are an effective way to build a company's strategy and brand. Visible, effective and prestigious advertising message presents the company as a business that focuses on full professionalism and high standard of services or products.

Large-format letters, large-size letters - an attraction at events

Large-size letters in 3D form are an increasingly common form of communication at many important events. They give character and modern design not only to the room, but to the entire event. Large format illuminated inscriptions are a perfect solution for any occasion, both inside and outside the building. In the interior, they are perfectly visible when the lights are dimmed, which overall looks very modern and with character. Large-format illuminated letters will undoubtedly work outside as well. Interesting garden compositions make the event even more attractive.

Large-size illuminated inscriptions are more and more often the dominant form of decorations for weddings, parties, business meetings or concerts. This form of advertising looks great live, but also when photographing or recording.

Modern interior decorations

Large-format letters are also appreciated by many interior decorators. The modern design of illuminated letters can decorate many spaces. Arrangement of shops, shopping malls, cinemas, restaurants, exhibitions, banquet halls and other institutions are just a few of the most frequently chosen options by our clients. However, before our customers make a decision about the choice, it is important to choose the right font and colour of the large-format inscription. If you are unsure of your choices or hesitate which font will add a stylish design, please contact us. Not only will we help you in the implementation, but also in the right choice. Over a dozen years of practice allows us to participate in important decisions of our recipients and help them choose projects in a truly professional style.

Large-format block 3D letters according to specialists

Our company Pretende is perfectly at home in the market of creating the highest quality advertisements, which thanks to the precision of execution and attention to every detail allow their owners to enjoy the professional appearance of their brand on the outside. We are specialists in large-format block letters whose number of followers is growing day by day. Modern machines and knowledge of the highest quality of processing allow us to create the most demanding projects for our clients. Thanks to advertising products from Pretende, your company gains a second life among competitors. Our approach to the client is individual and focused on the satisfaction of our recipient.

Do you need to gain a new face on the market? You are looking for someone who will perform a modern, precise advertisement of your products or services. You've come to the right place! Our company Pretende will comprehensively deal with advertising your company's brand.

Neon signs are one of the most popular advertising elements in marketing.

We use the highest quality glass neon lights

Our company is characterized by market knowledge, many years of experience and careful selection of materials and accessories appropriate for the implementation. We pay attention to the smallest details, which are extremely important in the entire process of creation and assembly. Therefore the whole realization takes on style and full precision. We use the highest quality neon glass from European and American producers. It is in the USA, the cradle of neon lights, which is associated with brightly lit Las Vegas, that the highest quality elements necessary for the production of this type of lighting are created. Therefore, the service life of our products is very long and pleases the eye even for several years of use. In addition, we have a properly adapted workshop, which is perfect even for the most demanding orders. This place is facilitated by the process of creating unusual compositions and interesting combinations for our clients. Highly specialized staff performs tasks that affect the final appearance and quality of our products.

Which neon to choose - led neon or glass neon?

Often, customers ask us about the specificity of neon lights, their way of creating and their durability. Due to the fact that we are supporters of glass neon, we often emphasize that the very process of creating glass neon influences their quality and durability. Glass neon lights are a tradition in itself. Over the years, they have been refined in terms of production techniques, they are made of more and more durable components. Therefore, they are more resistant to failures. They have been fulfilling their role perfectly for a century, enjoying great support among people choosing proven and original products. Various shapes and sizes are created from glass neon, while maintaining the authenticity of the colours. Contrary to an ordinary light bulb, glass neon lights can be easily formed into various shapes, because they consist of a thin tube, and the light in the neon is generated by the process of electric discharge in gases.

Where can glass neon lights be used?

Mainly glass neon signs have been used for years as a form of advertising and providing information to many companies towards their potential customers. Recently, glass neon lights are also increasingly used to create various types of interior decorations, in particular lamps. They are also often used to illuminate furniture, stairs or ceiling spaces. They are also gaining more and more popularity in gardens, especially near ponds. This form of lighting is also extremely popular in bars and hotels. Illuminated rooms in entertainment spaces not only illuminate the rooms, but also give them a unique character. The atmosphere created by neon lighting allows you to achieve the intended effects. These traditional forms of neon lights are appreciated by supporters of interesting and extraordinary designs.

Choose professional traditional neon signs by Pretende and enjoy the quality and professionalism!

It has been known for a long time that advertising is the key to business success. Both the message itself and its realisation are important in it. Metal advertising is considered to be one of the most effective ways of presenting your business and can be used both indoors and outdoors. Visible, legible and aesthetic, it allows you to reach a wide audience.
Outdoor advertising is noticeable among people who walk along city streets or commute to work by tram or car every day. They see large, illuminated inscriptions that remain in their memory.
The same applies to placing metal advertisements inside buildings. Distinctive logos or advertising slogans, located in shopping malls, attract the attention of customers and encourage them to take advantage of the company's offer

Wide possibilities of advertising made of metal

Good corporate advertising is a key marketing aspect. A company that cares about its continuous development also pays attention to the brand's reputation outside. Thanks to the wide possibilities of metal advertising, business owners or their managers can take care of creating catchy and recognizable information. Various forms, sizes and shapes that can be achieved allow for creating individual solutions for each company. Business owners, paying attention to costs, analyse every expenditure, including money spent on marketing and advertising. Metal advertising resistance to mechanical damage and weather conditions is an excellent investment for many years, therefore entrepreneurs do not have to worry about ill-considered business expenses.

Timelessness of metal advertisements

Do you dream about the original signboard of your restaurant, or maybe you need a visible advertising slogan or a precisely made logo of your brand? Our company has a wide offer regarding the selection of metal advertising. Stainless steel letters, brass letters, decorative letters made of copper, metal letters with neon are just a few of the possibilities that we will create for you and your company. Our clients also often decide on metal advertising coffers or advertising pylons, which with their size, appropriately selected colours and precision of workmanship stand out on the streets of many cities.

Professional advice for the company

If you would like to invest in advertising your company but you have no idea which project will be perfect for you, contact us and present your problem. Your advertising vision is key to us. We will try to reflect your ideas in an accurate and careful way. We will also advise you when you are not sure which form of metal advertising suits your industry and business. We are flexible and open to new possibilities. We approach each order creatively and with great precision. Don't wait for your competitors to do a catchy ad in front of you. Check out our offer today and see for yourself the enormous possibilities of PRETENDE.

Show yourself and your business today. Take care of your company's marketing with Pretende!

In the last few months, technology has moved forward, taking us into a completely different dimension. However, one thing has remained the same. Of course, we are talking about the use of spatial letters by manufacturers of advertising signs. Additional development of the technology of illuminating letters with LED modules means that this choice will be the best decision for many years to come. You ask why? These decisions are influenced by a number of factors, among others, the materials from which they are made, their functionality, versatility and originality.

Let's start with the first factor which are the materials used to create three-dimensional letters. You probably don't even expect it but spatial letters can be made of any type of material, from ordinary metal letters, through stainless steel sheet, plexiglass, and even natural leather! All these materials, if properly preserved, are resistant to changing weather conditions, which affects their durability.
On the streets of our cities, we can more and more often meet spatial advertisements, however, it is their appearance, structure and material that arouse admiration and increase interest of the place they invite you to. That is why the creators of spatial advertisements are still competing in inventing newer and newer methods and materials from which they make spatial letters. After all, each brand focuses on the originality of its advertisements.
 

Another factor that I would like to discuss is the functionality of spatial letters. Nowadays, a very important aspect in marketing is the recognition of a given brand and drawing attention to it by potential passers-by. That is why all well-known brands have their own unique logos that can be perfectly used to create a spatial advertisement that, visible from a distance, will arouse the interest of potential customers. In addition, the presentation of the logo in the form of a spatial advertisement made of original material or properly illuminated will make it visible not only from a distance, but also after dark. That is why we see so many different spatial advertisements on the walls of shopping malls. Some companies even decide to place free-standing spatial letters in front of their showrooms, the height of which depends only on the imagination of their designer. Increasingly, it is a procedure also used by city councils to advertise their cities on the tourist map of Europe.

As I mentioned before, with good conservation of the material used for the production of spatial letters, their durability increases, which makes them a long-term investment. However, they can always be modified after years to take into account the prevailing trend or technological changes. This makes spatial advertising timeless and will always attract attention.

For me personally, it is one of the most interesting ideas used to promote a given brand. During these few years of taking photos for the advertising producer, which is Pretende.pl, I managed to capture spatial letters in my frames, advertising, among others, international corporations, prestigious restaurants, but also smaller beauty salons, clinics, hotels and law offices. In each of these places, the spatial letters were made of a different material referring to the specificity of the place. In the exclusive beauty salon, which is the Secret Lashes salon, for which we had the opportunity to make spatial advertisements, this material was gold sheet, which when properly illuminated gave the effect of pure gold. However, when preparing a spatial advertisement on the wall of a law firm, we used wood to create it - attracting attention and referring to the company's stable position on the market. In the case of advertising for a media company such as the Schibsted brand, we used plexiglass, which gives the advertisement an appropriate space and lightness.
 

Finally, I would like to invite you to see the gallery of spatial letters made by us over the last few years. You will see how diverse these letters can be. Maybe you also have an idea to create a spatial advertisement advertising your brand or you are looking for inspiration?

Write to us, and we will certainly help you in the preparation of the advertisement, bearing in mind the specification of the brand and your expectations towards our spatial letters.

We made spatial letters for the newly opened beauty salon "Secret Avenue" in Gdańsk. Internal markings, spatial letters in the effect of plexiglass, mirror blend in very well with the interior of the premises. Thanks to the laser cutting technology, we have obtained a perfectly smooth edge of the letter. The application of the letters was carried out using a previously prepared template. Quotes and logos stuck to the wall have brought a unique glamour effect.

Thanks to the arrangement and production of our letters, the whole place inside took on an elegant appearance, which was noticed by Joanna Krupa herself.

We produced letters with light bulbs for the show of Edyta Górniak's latest collection for NAOKO. Hand-made letters with light bulbs, produced in our Gdańsk studio, form the word "FASHION". The use of white colour gave the effect of elegance and style, further emphasizing the character of the show and the presented collection.

Our classic Letters with bulbs are eye-catching. A letter filled with light bulbs, a plug and that's it! Create your favourite words, phrases or monograms, fully personalized according to your expectations. Letters are available in the vintage version and they can be finished in any colour. You can also combine more letters from the supplied cable. The letters have bulbs of various sizes and colours. Letters with light bulbs perfectly decorate any home and studio, they can be used as a company or shop signage for commercial purposes.

At the request of one of the largest development companies in Poland, Echo Investment, we have realized the largest neon sign in northern Poland. Hand-bent neon glass creates the inscription "I'm from Gdańsk", which emphasizes the local character of the new investment - the Tryton Business House office building. The new neon light is turquoise. The width of the neon sign is 12 meters and its height is 4 meters - it is the largest neon in northern Poland. Many European cities have neon lights for which they are famous. Gdańsk deserves its new neon symbol. The thickness of the hand-bent neon tube is 18 mm.

We invite you to watch a short promotional film presenting the process of creating neon:

We invite you to watch a short commercial spot in which we present some of the projects from our offer.

The video spot presents some of our projects of particular categories, such as: Neon signs - illuminated letters - letters with light bulbs – “textil displays” textile light boxes - Stainless steel letters - metal letters - gold sheet letters. We encourage you to watch a quick report of our daily work. We create light advertisements every day, the advertisements which we improve every day.