Four years ago…. I remember it like it was yesterday, in mid-October 2016, I received a mysterious phone call asking me to take pictures of several spatial advertisements in the Tri-City. My first thought was - "I should take pictures of billboards and store advertisements… It makes no sense". But on the other hand, as a photographer, I always value gaining photographic experience in undiscovered areas. After the first meeting with the boss of the Pretende company, I knew that they would not be just some hanging advertisements, but creative, modern and elegant, unique and eye-catching spatial advertisements. Not only are there spatial letters decorating various entrances, but also LED illuminated letters, exclusive golden letters or futuristic inscriptions made of wooden and stainless steel letters. However, none of them delight me as much as neon ads!
This is how my four-year-long adventure with various neon signs all over Poland began. And all of them came from one studio locate