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In Pretende, we want to show that we understand the changing attitude of consumers that requires a more mutual and personalized approach to creating products with brands. We release a sophisticated design sensitivity. It is a balanced nuance of our new aesthetic combined with flexibility and functionality.

Designing neon lamps started with a simple task - to sharpen the strategic and visual structure of the Pretende brand personalization. It quickly turned out that the limited offer of JETSONS lamps is much more than the product itself.

For this, we use our original standard manufacturing techniques in combination with unusual materials, ensuring a global consistency with a neutral colour palette that complements existing, modern interior finishing.