Our task was a complete rebranding of the hotel, which previously operated under the name Radisson Blu. The name change to Mazury Lake Hill Resort & Spa provided a unique opportunity to give the property a new, modern visual identity. The first step involved dismantling the existing Radisson Blu signage. We then designed and installed contemporary signage, including illuminated letters, a three-dimensional logo on a feature wall crafted from brushed gold metal, a freestanding entrance pylon, and illuminated lettering above the hotel entrance.The entire process was carried out with the utmost care and attention to detail, ensuring a cohesive and elegant visual identity. The rebranding of Mazury Lake Hill Resort & Spa was a complete success, fully meeting the client’s expectations.
The illuminated Mazury Lake Hill Resort & Spa logo above the main entrance emphasizes the hotel’s modern and elegant character. Its excellent visibility both during the day and at night creates an unforgettable first impression.
The illuminated letters at the entrance stand out at night with their vibrant glow, giving the hotel a prestigious look and ensuring outstanding visibility after dark.
The three-dimensional Mazury Lake Hill Resort & Spa logo, made from acrylic and covered with brushed gold metal, serves as an elegant visual element that highlights the hotel’s prestige. Complementing this is a modern entrance pylon with clear directional signage, guiding guests to the reception, parking, and aquapark. Both elements blend harmoniously with the surroundings, serving as a striking landmark for arriving visitors.
The stylish illuminated entrance pylon serves as the first point of orientation for hotel guests. Its sophisticated design and excellent nighttime visibility make it an essential element of the hotel's visual identity.