Valuation
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WHAT REALLY DETERMINES THE VALUE OF PRETENDE LABELING
The value of signage does not stem from the number of forms or their size. It results from technical decisions made before production—it is these that determine durability, legibility, and whether the signage matter is settled for years.
SCALE AND VISIBILITY OF SIGNAGE
The scale of signage determines not only its size, but how it operates in space.It directly affects the design, technology and cost of the entire system.
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Actual size and weight of components
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complexity of form and number of system components
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proportions in relation to the architecture and character of the place
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Readability from a distance and directions of the viewer
INSTALLATION AND OPERATING ENVIRONMENT
The installation conditions and environment determine the actual technical requirements of the signage. They determine the method of installation, durability and level of complexity of implementation.
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Substrate type and actual support structure
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the height and installation conditions of the location
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service access and installation logistics
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conducting power and integrating the installation into the facility
PRETENDE ™ EXECUTION STANDARD
The PRETENDE™ standard defines how signage is designed and manufactured as a system. It determines durability, light consistency, and a predictable final effect.
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selection of materials and the way they are permanently connected
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technology and precise light control
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surface finish and resistance to external conditions
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sustainability and predictability of performance over time
HOW MUCH DOES SIGNAGE REALLY COST OVER TIME?
The cost of signage does not end on the day of purchase.
That is when its real cost begins.
Budget solutions come back—in service, repairs, and re-implementations. The PRETENDE system settles the matter for years, which is why its cost over time remains stable and under control.
The cheapest signage always costs more. Just not on the day of purchase.
DAY OF PURCHASE
CHEAPER ONLY AT FIRST
The cheapest signage only wins at the start. In the market standard, a lower price means a smaller scope of responsibility and a lack of control over the result over time. The PRETENDE system ensures full control from the beginning and over time.
1 YEAR
END OF APPARENT AUSTERITY
In the market standard, the first problems appear: lighting, materials, assembly. Fixing what was supposed to be done once begins. In the PRETENDE system, the cost remains stable. The cost begins to exceed the level of the PRETENDE system.
5 YEARS
CHEAPER BECOMES MORE EXPENSIVE
In the market standard, the costs of repairs, replacements, and loss of effect exceed the original price. The system requires constant intervention or re-execution. The PRETENDE system works without intervention. The total cost clearly exceeds the investment in the PRETENDE system.
10 YEARS
TWO WAYS, ONE CONCLUSION
The market standard generates the highest cost throughout the life cycle. It requires subsequent decisions, repairs, or replacement. The PRETENDE system keeps working, without returning to the subject. It remains the lowest cost throughout the entire life cycle.
SYSTEM PRETENDE® VS. MARKET STANDARD
A DECISION THAT SETTLES THE MATTER FOR YEARS
The same signs often look similar.
The difference lies in technical decisions that are not visible at first glance.
They determine the durability, legibility, and whether you will need to revisit the subject.
DECISION AREAS
STANDARD PRETENDE®
MARKET STANDARD
SITE AND PROJECT ANALYSIS
- •analysis of the place and conditions in which the signage will operate
- •design prepared for realistic implementation, with no room for error and improvisation
- •design prepared mainly for visualization and not for actual implementation
- • technical problems are revealed only at the stage of production or installation
SYSTEM DESIGN AND LOGIC
- •construction adapted to the place, method of installation and loads
- •durability designed systemically, with many years of use in mind
- •simplified design without taking into account actual loads
- • technical decisions are made only at the installation stage
LEGIBILITY IN SPACE
- •analysis of visibility in real space and from the viewer's perspective
- •readability maintained from a distance, regardless of conditions
- •no analysis of visibility in real conditions
- • legibility is assessed on the project, not in the real environment
INSTALLATION AND INTEGRATION
- •installation already provided for at the design stage, without improvisation
- •system solutions tailored to the site and structure
- •installation treated as a separate stage, not included in the project
- • solutions are adjusted on site, during implementation
DURABILITY OVER TIME
- •no "on-tap" solutions that wear out over time
- •system designed so that it does not return as a problem
- •solutions designed "at the limit", without a safety margin
- • faster wear and tear and the need for later adjustments over time
RESPONSIBILITY FOR THE WHOLE
- •One company responsible for the entire implementation
- •one system of work, one responsibility for the result
- •responsibility dispersed among many contractors
- • no single entity responsible for the end result
DECISION AREAS
SITE AND PROJECT ANALYSIS
SYSTEM DESIGN AND LOGIC
LEGIBILITY IN SPACE
INSTALLATION AND INTEGRATION
DURABILITY OVER TIME
RESPONSIBILITY FOR THE WHOLE
