Illuminated advertising is a proven way to distinguish a brand from the crowd. Thanks to it, the company can really influence the visibility in the industry, and what and consequently, an increase in the sale of products or services. Therefore, if you are looking for a creative and effective way to support your business activities - be sure to read the article below.
Under the slogan of light advertising there are several products, and each of them differs both in appearance and technology. The choice, however, is not hard when an advisor comes to your aid. The one that knows how their products can help your business.
Why is light advertising a good choice?
It's an advertisement that actually works. Sometimes even independently of ours awareness. Why? Mainly because we are good observers. Our attention is drawn to the things that stand out from the surroundings elements. And there is no denying - light advertising - is excatly such"attractor". It is visible during the day, regardless of the prevailing weather conditions (precipitation, fog, cloudy sky), as well as at night, when the surroundings are plunged into darkness. It also stands out thanks to the light indoors. Brightened logotypes, slogans or characteristic elements of the given data brands, which are additionally produced in accordance with the visual identification company, are remembered by recipients and unintentionally activate in the future with simple associations.
Where and what light advertising to use?
The answer is simple: it depends! Which type and location of light advertising will work best for your brand defines a few elements and it is dependent on:
- the business you create,
- the industry in which you run your company,
- the goal you want to achieve,
- needs,
- and a few other factors.
It is important to choose the product in the best way and make it in accordance with your brand. It must be consistent with the colours, font, idea and vision, because only then it will create a coherent image of your brand in the recipient's mind and only in this way it will become a real element of your company's visual identity.
Here I am - illuminated advertisement as a signpost.
One way to use light advertising is to create a kind of signpost. Neon hanging over the entrance to a pub or restaurant will show the direction even in the darkest night. Highlighted company name suspended on the building will be visible from the position of the moving car. Such illuminated advertising can be integrated into the reception area by placing it just behind its service desk. In this way, we make it easier for guests to reach the information point and at the same time influencing the perception of the company as professional and caring about the client. And as you know, the first impression is the basis of good relationships. Significant is also the indication of the building number or street name itself, and in the case of hotel industry - rooms, names of conference rooms or signs leading to specific locations in the facility.
Information or decoration?
Light advertising has an informative function, but the undeniable complement (which is sometimes even more significant) is its decorativeness. The technologies at our disposal allow us to create attracting in form and colour inscriptions referring to the most diverse styles, e.g. retro, american dream or glamour. The signs that also gained great popularity are large format subtitles. They found their place in the tourism industry by promoting the city and encouraging visitors to take photographs in front of them. They also work well in the wedding industry, becoming the decoration of open air or halls wedding.
Advertising limited only by your imagination.
Light advertising can be used in many ways: from basic signage to the most creative projects. It all depends on the goal and needs. The technology we have allows you to create individual and unique solutions made of various materials: wood, metal or glass. Taking advantage of these opportunities will make your brand visible and recognizable, which will automatically affect the relationship with customers. And that's simple way to increase sales and success of your company.
