Illuminated advertising is a proven way to distinguish a brand from the crowd. Thanks to it, the company can really influence its visibility in the industry, leading to an increase in the sale of products or services. Therefore, if you are looking for a creative and effective way to support your business activities — be sure to read the article below.
Under the slogan of light advertising, there are several products, and each of them differs both in appearance and technology. However, the choice is not hard when an advisor comes to your aid. A good one knows how their products can help your business.
Why is light advertising a good choice?
It’s an advertisement that actually works. Sometimes even independently of our awareness. Why? Mainly because we are good observers. Our attention is drawn to the elements that stand out from the surroundings. And there is no denying — light advertising — is exactly such “attractor.” It is visible during the day, regardless of the prevailing weather conditions (rain, fog, cloudy sky), and at night, when the surroundings are plunged into darkness. It also stands out inside with its lighting. Brightened logos, slogans, or characteristic elements of the respective brand, which are produced in accordance with the company's visual identity, remain etched in the recipients' memory and unintentionally activate in the future through simple associations.
Where and what light advertising to use?
The answer is simple: it depends! Deciding which type and location of light advertising works best for your brand involves several elements and is dependent on:
- the business you create,
- the industry in which you run your company,
- the goal you want to achieve,
- needs,
- and a few other factors.
It is important to select the product in the best way and manufacture it in accordance with your brand. It must be consistent with the colors, font, idea, and vision, because only then will it create a coherent image of your brand in the recipient’s mind, and only in this way will it become a true element of your company’s visual identity.
Here I am — illuminated advertisement as a signpost.
One way to utilize illuminated advertising is to create a kind of signpost. A neon sign hanging over the entrance to a pub or restaurant will indicate direction even on the darkest night. A highlighted company name suspended on the building will be visible from the perspective of a passing car. Such an illuminated advertisement can be integrated into the reception area by placing it just behind the service desk. This way, we facilitate guests' arrival at the information point while influencing the perception of the company as professional and caring for the customer. And as we know, first impressions are the foundation of good relationships. It is also important to indicate the building number or street name itself, as well as for the hotel industry — the rooms, names of conference rooms, or signs leading to specific locations within the facility.
Information or decoration?
Illuminated advertising serves an informative function, but an undeniable complement (which often carries even greater significance) is its decorative quality. The technologies at our disposal allow us to create visually appealing inscriptions referencing a variety of styles, such as retro, American Dream, or glamour. Large-format signs have also gained significant popularity. They found their place in the tourism industry by promoting cities and encouraging visitors to take photographs in front of them. They also work well in the wedding industry, becoming decorations for outdoor locations or wedding halls.
Advertising limited only by your imagination.
Illuminated advertising can be used in many ways: from basic signage to the most creative projects. It all depends on the goals and needs. The technology at our disposal allows us to create unique and individual solutions made from various materials: wood, metal, or glass. Utilizing these opportunities will make your brand visible and recognizable, which will automatically affect the relationship with customers. And that’s a straightforward path to increasing sales and achieving success for your company.