INFORMATIONAL DIRECTIONAL SIGNS

Directional signage as part of a spatial wayfinding system

Informational directional signs are elements of a visual information system used in outdoor and semi-public spaces, where users must make quick and unambiguous decisions about their direction of movement. We design and manufacture directional signs as clear, durable, and predictable system components that organize pedestrian and vehicular traffic, indicate directions, distances, and key points within a space.

These signs do not function as standalone decorative objects, but as orientation tools designed for real-world use in changing environmental conditions.

What are informational directional signs
- AN ELEMENT OF THE WAYFINDING SYSTEM AND AN ORIENTATION TOOL
  
  These are elements whose purpose is to guide the user according to the designed movement logic, without the need to stop or ask for directions.
  
  System tasks:
  – Clear indication of direction, destination, or zone
  – Organization of movement in areas with multiple routes
  – Guiding the user without disorientation
  
  Form, size, contrast, and typography are subordinated to readability from a distance, not to visual effect alone.
When this solution makes sense
- DECISION-MAKING IN MOTION AND SPATIAL PREDICTABILITY
  
  We recommend when:
  
  – The user must make decisions while in motion
  – The space offers more than one route
  – An incorrect decision results in time loss and frustration
  – The investor values order and predictability rather than a one-time visual effect
  
  We do not recommend when:
  
  – Only a decorative or marketing form is expected
  – There is no logical layout of movement paths
  – The investor expects random elements without a coherent system.
  
  A directional system only makes sense when it is designed as a whole, not as a collection of individual signs.
Why a system solution
- NATURE OF THE SOLUTION
  ELIMINATION OF INFORMATION CHAOS AND DURABILITY
  
  A single directional sign does not solve the problem of spatial orientation. Only a set of signs designed according to one coherent logic provides a predictable outcome for the user.
  
  That is why informational directional signs are designed as part of a larger system:
  – they maintain consistency of form and message
  – they eliminate contradictory indications and information chaos
  – they operate in a repeatable manner across the entire area
  
  This approach reduces the number of incorrect user decisions and increases the fluidity of movement within the space.
- APPLICATION AND MATERIALS
  BUSINESS IMPACT FOR THE INVESTOR AND THE USER
  
  A well-designed directional signage system:
  – shortens user movement time
  – reduces the number of incorrect decisions
  – limits the need for additional instructions and questions
  – organizes the space without the need for constant adjustments
  – increases the perceived quality and predictability of how the place functions
  
  For the investor, this means fewer operational issues and greater long-term stability of the space.
  
  – Public and urban spaces, parks, recreational areas, and trails
  – Tourist and institutional facilities
  – Outdoor areas requiring clear orientation
  – Steel, aluminum, composites, and wooden elements
  – LED lighting used exclusively for informational purposes
Scope and limits of liability
- What PRETENDE is responsible for
  LOGICAL DESIGN, FORM AND PRODUCTION
  
  – Designing a logical layout of signs within the designated area
  – Developing form and content in accordance with the wayfinding function
  – Production of elements compliant with the approved design, prepared for installation
  
  We do not take responsibility for changes in traffic organization after project approval or for inconsistent signage added by third parties.
  We do not take responsibility for administrative, ownership, or urban planning decisions outside the project scope, nor for installations carried out contrary to the documentation or beyond the agreed tolerances.
  
  Such a division of responsibility ensures predictability of the outcome and eliminates the risk of ambiguous interpretations.
- What we don't implement
  NO IMPROVISATION AND NO RANDOM SIGNAGE
  
  – We do not produce individual signs without a system context
  – We do not create signage that contradicts the spatial logic
  – We do not implement solutions based solely on aesthetics
  – We do not execute projects where the wayfinding function is not a priority
  
  This is a conscious design decision resulting from responsibility for the final outcome.
- Scope footer (contract readiness)
  SCOPE OF INFORMATION APPLICABILITY
  
  This page describes the nature of the solution and the PRETENDE standard approach to informational directional signs.
  The detailed scope, number of elements, content, dimensions, materials, installation method, tolerances, and liability terms are specified individually in the offer and in the documentation approved for execution.
  
  In the event of discrepancies, the offer arrangements and the design documentation shall take precedence.

FAQ

Navigation and information in space

1) Is it possible to order a single directional sign?
2) Do you use LED backlighting?
3) Do you do the design and production?
4) Who is responsible for user orientation errors?
5) Can wayfinding be highlighted?

Start a quote

We implement informational directional signs as part of a broader signage scope or as a coherent element of a visual information system.
A well-designed system shortens movement time, reduces errors, and organizes space without the need for constant adjustments.

We prepare quotations exclusively by email or via the form, based on location, scale, and the function of the signage.
For pricing, we require information about the spatial layout and user decision points.

IMPLEMENTATION GALLERY OF DIRECTIONAL SIGNS

Classic signs designed for years of quiet exposure. No instantaneous effects. No visual chaos.

INFORMATIONAL DIRECTIONAL SIGNS

What are informational directional signs

When this solution makes sense

Why a system solution

Scope and limits of liability

FAQ

1) Is it possible to order a single directional sign?

2) Do you use LED backlighting?

3) Do you do the design and production?

4) Who is responsible for user orientation errors?

5) Can wayfinding be highlighted?

IMPLEMENTATION GALLERY OF DIRECTIONAL SIGNS