ILLUMINATED ROOM AND BUILDING SIGNAGE

PRETENDE^® Illuminated Orientation System
Order that is visible instantly.

These are not just "prettier signs." This is an orientation system for places where the user must understand the space immediately — especially after stepping out of an elevator, entering a hallway, or navigating an underground parking lot. We design the PRETENDE^® system as a coherent logic of legibility for low-light environments. After the first scan, the user should know exactly where they are and where to go — without questions, without mistakes, and without wandering.

Readability at first scan
- LIGHT THAT CONVEYS INFORMATION, NOT JUST "ATMOSPHERE"
  
  We design illuminated LED numbering and pictograms to perform in real-world conditions: in twilight, shadows, and artificial light.
  – Legibility from the correct design distance
  – Proper information rhythm and visual contrast
  – Signs do not disappear against the background of wall claddings and architecture
  
  The final result: the user doesn’t search for the number with their eyes. The user simply sees it and moves toward the destination.
Reducing friction in the facility
- FEWER QUESTIONS AT RECEPTION, MORE ORDER IN THE SPACE
  
  Disorientation has a cost: guest frustration and staff burden. Well-designed signage organizes movement:
  – A hotel guest finds the right room effortlessly
  – An office building user instantly locates the floor and zone
  – An underground parking lot stops being a place of tension and wandering
  
  This is not just a "better impression." This is a real reduction of communication chaos in your facility.
PRETENDE durability standard
- STAINLESS STEEL, ACRYLIC, AND SYSTEM DURABILITY
  
  Form is a tool for legibility, not an ornament. We select materials so that the sign survives years of intensive use:
  – Resistance to daily use and cleaning
  – Consistency with architecture and brand visual identity
  – No need for repairs after a single season of operation
  
  This is the difference between a decoration and a system element that is simply meant to work.
Technology and Responsibility
- Technology and Accountability
- What PRETENDE is responsible for

FAQ

CLEAR FROM A DISTANCE, IN MOTION AND IN LOW LIGHT.
PRETENDE® STANDARD
ONE DECISION. FULL VISIBILITY.

1) How is the PRETENDE^® Light Orientation System different from regular illuminated numbers?
2) Does illuminated signage make sense if the corridors are lit anyway?
3) What elements can be illuminated: room numbers, floors, pictograms, door markings?
4) How to match the illuminated signage with the architecture and visual identity of the facility?
5) Who is responsible for the end result and consistency of the system at the facility?

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Quotes are provided exclusively via email or our contact form.
A PRETENDE^® project is not just a picture — it is a technical decision that removes the decision-making burden from the facility manager.

ILLUMINATED WAYFINDING SYSTEMS GALLERY

Realizations that organize space and eliminate wandering. From premium hotels to underground parking lots.

ILLUMINATED ROOM AND BUILDING SIGNAGE

Readability at first scan

LIGHT THAT CONVEYS INFORMATION, NOT JUST "ATMOSPHERE"

Reducing friction in the facility

FEWER QUESTIONS AT RECEPTION, MORE ORDER IN THE SPACE

PRETENDE durability standard

STAINLESS STEEL, ACRYLIC, AND SYSTEM DURABILITY

Technology and Responsibility

Technology and Accountability

CLOSING THE TOPIC WITHOUT CONSTANT REVISITS

What PRETENDE is responsible for

ORIENTATION LOGIC AND A SINGLE DECISION

FAQ

1) How is the PRETENDE^® Light Orientation System different from regular illuminated numbers?

2) Does illuminated signage make sense if the corridors are lit anyway?

3) What elements can be illuminated: room numbers, floors, pictograms, door markings?

4) How to match the illuminated signage with the architecture and visual identity of the facility?

5) Who is responsible for the end result and consistency of the system at the facility?

ILLUMINATED WAYFINDING SYSTEMS GALLERY

ILLUMINATED ROOM AND BUILDING SIGNAGE

Readability at first scan

Reducing friction in the facility

PRETENDE durability standard

Technology and Responsibility

FAQ

1) How is the PRETENDE® Light Orientation System different from regular illuminated numbers?

2) Does illuminated signage make sense if the corridors are lit anyway?

3) What elements can be illuminated: room numbers, floors, pictograms, door markings?

4) How to match the illuminated signage with the architecture and visual identity of the facility?

5) Who is responsible for the end result and consistency of the system at the facility?

ILLUMINATED WAYFINDING SYSTEMS GALLERY

1) How is the PRETENDE^® Light Orientation System different from regular illuminated numbers?