We delivered large-scale illuminated “CANADA” letters for Hockey Canada, which became the central point of Ice Palazzo – the official space for Canadian athletes, their families, and guests during the Winter Olympic Games in Milan. This was not a decorative element. We created a spatial feature designed to operate under real conditions: intensive use, changing light, and constant presence of visitors. The letters were built as a monumental freestanding installation, precisely scaled to the interior and the dynamics of the event.
- The intense red color ensured immediate recognition of national identity.
- Uniform illumination provided stable and highly readable visibility – both in direct perception and in photography.
- The scale and proportions were designed to ensure visibility from a distance, while also creating a coherent background for close interaction and photos.
Natural meeting and photo point
At Ice Palazzo, the installation quickly became a natural stopping point – a place where guests approached, took photos, and returned to throughout the event. It functioned as a “selfie zone”, but not as a predefined decorative feature. This effect resulted directly from design decisions: scale, readability, and integration within the space. The photos created around this installation were not accidental – they were the outcome of signage that was intuitive and performed reliably in real event conditions.
Execution reliability
At Ice Palazzo, there is no room for on-site corrections. The entire structure was prepared as a stable, freestanding system designed for intensive use. Every element – from the structure and lighting system to finishing details – was aligned with one goal: to ensure consistent, reliable performance throughout the entire event.
Proven outcome
After completion, we received an official recommendation from Hockey Canada. The project proved its value in practice – it attracted attention, was actively used by guests, and operated without disruption throughout the event. This confirms that the installation not only looked right, but most importantly performed exactly as required in a space of this scale.
