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Reklamy świetlne – Spot promocyjny

Illuminated advertisements - commercial spot

We invite you to watch a short commercial spot in which we present some of the projects from our offer.

The video spot presents some of our projects of particular categories, such as: Neon signs - illuminated letters - letters with light bulbs – “textil displays” textile light boxes - Stainless steel letters - metal letters - gold sheet letters. We encourage you to watch a quick report of our daily work. We create light advertisements every day, the advertisements which we improve every day.

2019.05.24

Pretende

The Latest Trends in Advertising Signs for 2025 – What Will Be on Top?

Advertising signs are more than just writing above the door – they are the business card of every company. In 2025, we can expect many innovations that will catch the eye and make an impression. Companies are increasingly investing in modern technologies and designs to stand out in the crowd. What solutions will dominate this year? Here are our predictions!

Thin Backlit Letters – Minimalism That Shines

1. Thin Backlit Letters – Minimalism That Shines


Imagine delicate, elegant letters that subtly glow at night. Everything suggests that thin backlit letters will be one of the hottest trends. Their lightweight construction and modern appearance suit cafes, boutiques, or offices – places where aesthetics matter. As for light colours? There are plenty of options – from subtle halos to intense yet still elegant lighting. This solution will make any brand stand out.

Lightboxes – Classic in a Modern Form

2. Lightboxes – Classic in a Modern Form


Advertising lightboxes are a sure bet that remains at the peak of popularity but with a fresh twist. In 2025, we predict that models with a simple, neat design and expressive lighting will dominate. Lightboxes with a frosted front that provides soft light and lightweight aluminium constructions will become increasingly common. Their popularity stems from durability and versatility – they work well for small shops and larger shopping malls alike.

Prismatic Letters – Like Diamonds on a Sign

3. Prismatic Letters – Like Diamonds on a Sign


Prismatic letters are another trend that will be riding the wave in 2025. Thanks to their faceted surface, they reflect light in a way that catches the eye and adds dynamism to signs. We predict they’ll find their place in shopping centres, luxury boutiques, and anywhere a brand wants to stand out creatively. Their three-dimensional look gives signs a modern and unique character.

Screen-Shaped Letters – The Future at Your Fingertips

4. Screen-Shaped Letters – The Future at Your Fingertips


Letters with built-in screens are something that’s just starting to gain popularity but holds massive potential for 2025. This technology allows signs to display animations, logos, or dynamic messages. It’s an ideal solution for the gastronomy industry, clubs, or stores wanting to impress customers. Imagine a restaurant’s logo letter displaying an animation of a steaming dish – the wow effect is guaranteed!

Infinity Mirror Letters – Depth That Hypnotises

5. Infinity Mirror Letters – Depth That Hypnotises


Letters with an "infinity mirror" effect will certainly draw attention this year. Combining mirrored surfaces and LED lighting creates the illusion of endless depth. In 2025, this effect may become popular in clubs, modern office buildings, or places where first impressions matter. Infinity letters are more than just advertising – they’re decoration and a show in one.

Summary – What Awaits Signs in 2025?

Summary – What Awaits Signs in 2025?


In 2025, advertising signs will combine functionality with aesthetics on a whole new level. From minimalist thin letters to modern lightboxes and futuristic screen-letters – there’s something for everyone. If you’re planning to create a sign for your business, choose a solution that highlights your brand’s character and catches the eye stylishly and innovatively.

2025.01.28

Pretende

LED Neons: Acrylic LED Neon VS Flex LED Neon

Classic glass neon signs – gas-filled, full of noble nostalgia and characteristic light – have ruled the streets for years. They still impress with their charm. But the world changes, and so do our needs. Not everyone can afford the delicacy of a glass tube, especially in lively spaces like food trucks, festivals, or dynamic retail and hospitality settings. In such places, we start looking for alternatives. That’s how LED neons were born – durable, flexible, and just as eye-catching.

But “LED neon” is too broad a term today. In reality, we are talking about two entirely different worlds: acrylic LED neons and flex LED neons. Although they may look similar at first glance, the difference in craftsmanship, durability, and aesthetics is vast and hard to ignore.

How are they made?

 

Acrylic LED neons use an impressive technology: we start by precisely milling shapes from acrylic – letters, icons, symbols, even the tiniest details. Then we fill them with LED light – high quality, even, soft. The result? Perfectly clean edges, depth, and precise project reproduction. You can also choose where the light goes – front, side, back, or all around. Play with color – RGB, RGBW, transitions, halo effects. This gives the designer full control.

And flex neon? Well, it’s simply a flexible LED strip embedded in silicone. Its only real advantage – you can bend and install it quickly. But only if you don’t expect much. The strip can’t handle tight curves or fine details and always ends up simplified. It looks bulkier, less precise, and with less “wow.” As a commercial neon – flex doesn’t hold up in daylight (literally or figuratively). In professional spaces, it just looks cheap.

Durability and light quality: a gap between technologies

 

The acrylic neon’s strength lies in accurate shapes – refined, clean-cut letters and symbols. Durability? Unmatched. Acrylic resists impacts, doesn’t break like glass, and – importantly – it’s not flexible like flex. Its rigidity is a major advantage: acrylic neon is solid, stable, and doesn’t bend or deform under temperature changes.

Acrylic also acts as a light diffuser. This means letters and logos are illuminated smoothly and evenly – easy on the eyes. The light is soft and natural – comfortable even at close range.

Flex neons are the opposite. The silicone used doesn’t diffuse light evenly – especially blue tones become harsh and irritating. It strains the eyes and ruins the visual appeal.

What’s more, flex neon is unreliable – it’s made from cheap roll LED strips. Connections short, LEDs burn out. White flex turns pink, then dies. Dark spots appear – ugly up close.

From afar? Still bad – the glow is harsh and artificial, letters blur together, readability drops.

End result: what makes the difference

 

Acrylic LED neons simply look professional. With flame-polished surfaces, they shine and feel refined. The result is premium – evoking both elegant glass neon and luxurious 3D lettering. A branding upgrade.

Flex? Just a bent tube – often cut with a knife, glued by hand, full of imperfections. Far from professional. Not suitable for premium projects. Doesn’t inspire.

To sum up: not every glowing line is a neon

 

Sure, LED neon tape has its place – it’s cheap, quick, and decorative. But if you want more – quality, durability, standout aesthetics – acrylic LED neons have no rival.

This is next-gen lighting: combining modern tech with elegance. If you want your space to truly stand out – choose the solution that deserves it.

2025.07.17

PRETENDE

Light, Style and Art. The Story of a Neon for “Tamara Łempicka” at the National Museum in Krakow

This project was more than just a technical task from the very beginning. From the moment the National Museum in Kraków invited us to collaborate, we knew it would be a challenge combining craftsmanship, design, and art. The goal was to create a neon that would greet visitors to the exhibition dedicated to Tamara Łempicka — an icon of Art Deco style.

Our first thought? “This sign must capture the energy and brilliance of her paintings!”


Letters that draw you into the story

Imagine a dark corridor leading to the exhibition hall. Before you see a single work by Łempicka, a glowing sign greets you. Instantly, you know you are entering a world full of elegance and character. We wanted each letter to live and breathe, so we designed a two-part composition: “TAMARA ŁEMPICKA”.

Hand-bent glass tubes, warm white light, and subtle pulsation ensure the sign doesn’t overwhelm but emerges from the darkness like the first confident brushstroke on a black canvas.


A subtle nod to Art Deco

Slender, geometric letters are our tribute to the era Łempicka helped shape. Precise lines guide the eye exactly where it should go, with proportions and rhythm inspired by her signature diagonal compositions.


Installation in the heart of the exhibition

The neon was mounted on a black backing that blends seamlessly with the wall. The viewer sees only pure typography in fiery glass, while all the technical elements — wires, fixings, transformer — remain hidden. The intention was for visitors to feel the light itself, not its construction.


From concept to first spark

Technically, everything worked flawlessly. But what brings us the most pride is becoming part of a larger story — about an artist who could combine sensuality with precision in a single brushstroke.

We thank the National Museum for their trust, and Tamara Łempicka for the inspiration. Because light can tell stories as beautifully as art itself.

2025.08.13

PRETENDE

Infinity Mirror – An Endless Play of Light and Form

There are installations that catch the eye… and then there are those that completely capture your attention. Infinity mirror belongs to the latter group. It is an illusion in which light seems to disappear into infinity, creating a mesmerizing tunnel – even though, in reality, it fits into a structure only a few centimeters thick.

The secret of the illusion

The effect is achieved by combining an optical mirror with perfect reflection clarity and a semi-transparent reflective glass. Between them works a precise LED lighting system, programmable to create smooth color transitions, geometric patterns, or dynamic animations.

The light reflects multiple times, with each reflection becoming softer – creating the illusion of infinite depth. Our brain interprets it as an open portal to another dimension, where light moves to its own rhythm.

More than light

Infinity mirror can become more than just a “window into infinity.” With the right configuration, it is possible to incorporate holographic elements that appear to float within the tunnel. This could be a three-dimensional logo, an abstract form, or even an animated projection that changes over time.

Infinite shape possibilities

The infinity mirror structure does not have to be a rectangular frame. It can take any shape – from a perfect circle, through waves and polygons, to complex forms inspired by a logo or unique artistic design. The only limit is imagination – the light tunnel can be given a look of classic elegance or a futuristic, sculptural form.

Precision craftsmanship

The entire structure is made from high-quality anodized aluminum, stainless steel with a satin or mirror finish, and tempered optical glass with hand-polished edges. Every element is refined to ensure a pure, deep effect that impresses from every perspective.

2025.08.14

PRETENDE